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In the "information age", we often get caught up in small details and forget what the world really needs: functionality.

Sometimes, (quite often) I see web designers try to mimic big company's styles and get caught up in trying to make the design work, not the website.
HTML is quite simple, to its' core. It consists of tags that simply do what they say. A site can work without additional formatting, because that's what it meant to do: work on all devices the same, provide an inclusive of all users experience for those with visual impairments etc. that are sensitive to color & be easy to read for eldery people who can't navigate websites. A good example, who does this, is this website, that shows, in detail, (but with an... Unique language) the differences between lightweight, simple design and overdesigned websites.

You don't need a menu that rolls over or does a backflip for someone, who's reading through your site to like the design. This website is written in 200 lines of code, with 50 being the navigation bar (Neocities isn't really good at managing styles sheets. They often slow my tabs) and ~50 being text separation and elements of paragraphing.

Some new HTML tags don't work on old browser, so at your attempt to make the website better, you're restricting some of your clients from viewing it, for the "quality" of others.
It's not hard to make a website look good. It's hard to make it functional, available on all devices. I think that's what separates good web designers from the Fiverr ones, but that's just my view.

Best viewed on mobile.